
The Bureau of
Standard Propaganda
Complicated Products, Difficult Buyers.
Your prospects keep choosing the incumbents — not because they're better, but because saying yes to you feels riskier.
I spent fifteen years engineering that perception. I know every seam in it.
Track Record
Exhibit A
15 yrs
Synopsys | Cadence | Altium
I built the fortress
Spent fifteen years making it impossible for startups to displace these companies' products. Built the positioning, the objection playbooks, the procurement barriers that kept new vendors out. Now I dismantle them for the startups trying to get in.
Exhibit B
212
Enterprise screening calls
Then I switched sides
First marketing hire at a deep tech startup. Built the enterprise pipeline from zero — 212 qualified calls with VP Engineering and Director-level buyers. 25K subscriber list. 104K site visitors. 50x signup growth in 14 months.
Exhibit C
$25M
Series B
Raised on pipeline
Fortune 500 aerospace, defense, and automotive logos in the pipeline. Third-party press from VentureBeat, Slashdot, Tom's Hardware. The pipeline secured the raise. The raise was the goal.








